Privacy Policy

Effective Date: March 10, 2026 | Last Updated: March 10, 2026

Pro Water Restoration ("we," "us," or "our") operates the website prowaterrestoration.com and associated landing pages. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or contact us by phone.

1. Information We Collect

We may collect the following types of information:

• Phone call data: When you call the phone number on our website, we collect your phone number, call duration, call recording (where legally permitted), and general geographic location based on your area code.
• Website usage data: We collect anonymized data about how you interact with our website, including pages visited, time on page, click behavior, device type, browser type, and IP address. This data is collected through cookies, Microsoft Clarity, and Google Tag Manager.
• Information you provide: Any information you voluntarily share during a phone call, such as your name, address, description of water damage, and insurance information.

2. How We Use Your Information

We use the information we collect to:

• Connect you with a qualified, local water damage restoration professional
• Route your call to an available service provider in your area
• Monitor and improve the quality of our service
• Analyze website performance and user experience
• Comply with legal obligations
• Detect and prevent fraudulent activity

3. Call Recording and Monitoring

Calls to our phone numbers may be recorded and/or monitored for quality assurance, training, and compliance purposes. By calling the phone number displayed on our website, you consent to the recording and monitoring of your call. If you do not wish to be recorded, please inform the person you are speaking with at the beginning of the call, or disconnect.

In states that require two-party consent for call recording (including Florida and Pennsylvania), an automated disclosure is played at the beginning of each call informing you that the call may be recorded.

4. How We Share Your Information

We may share your information with:

• Service providers: Independent, local water damage restoration contractors who may provide services to you. When your call is routed to a service provider, they receive your phone number and any information you share during the call.
• Technology partners: Third-party services that help us operate our website and track calls, including Ringba (call tracking), Google (analytics and advertising), and Microsoft (Clarity session recording).
• Legal requirements: When required by law, subpoena, or legal process.

We do not sell your personal information to data brokers or unrelated third parties.

5. Cookies and Tracking Technologies

Our website uses the following technologies:

• Google Tag Manager (GTM): Manages tracking scripts on our website.
• Microsoft Clarity: Records anonymized user sessions (mouse movements, clicks, scrolling) to help us improve page layout and user experience. Clarity does not collect personally identifiable information. Microsoft Privacy Statement.
• Ringba Dynamic Number Insertion (DNI): Displays a unique phone number to each website visitor for call tracking and attribution purposes.
• ClickCease/CHEQ: Detects and blocks fraudulent or invalid ad clicks to protect our advertising investment.
• Google Ads conversion tracking: Tracks when a website visit results in a phone call to measure advertising effectiveness.

You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of our website, including the phone number displayed.

6. Cookie Policy

Cookies are small text files stored on your device when you visit our website. We use:

• Essential cookies: Required for the website to function (e.g., Ringba DNI number assignment).
• Analytics cookies: Help us understand how visitors use our site (Google Analytics, Microsoft Clarity).
• Advertising cookies: Track ad performance and prevent fraud (Google Ads, ClickCease).

7. Data Retention

We retain call recordings and call data for up to 12 months. Website analytics data is retained for up to 26 months. You may request deletion of your personal information by contacting us at the email address below.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell personal information)
• Opt out of call recording by informing us at the start of your call

9. TCPA Compliance

Pro Water Restoration complies with the Telephone Consumer Protection Act (TCPA). We do not make unsolicited telemarketing calls. All calls are initiated by consumers who voluntarily dial the phone number displayed on our website. By calling our phone number, you are providing express consent to be connected with a service provider and for your call to be recorded as described in Section 3 above.

We do not use auto-dialers, pre-recorded messages, or robocalls to contact consumers. All outbound communications, if any, are made only with prior express written consent.

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.

11. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Pro Water Restoration
Email: privacy@prowaterrestoration.com
Website: prowaterrestoration.com